A Tip For Exhibitors: Don’t Go To Your Next Trade Show
That’s right. Don’t Go.
Don’t go if you’d rather be anywhere else.
Don’t go if you don’t like people.
Don’t go if you don’t like a LOT of people.
Don’t go if you can’t handle the idea that these people won’t want to talk to you.
Don’t go if you’re not passionate about your product, your service or your solutions.
Don’t go if you’re thinking of it as a break from ‘real work.’
Don’t go if you can’t STAND for eight hours at a time.
Don’t go if smiling all day makes your face hurt.
Don’t go if your favorite sound is that of your own voice.
Don’t go if you LOVE garlic and HATE breath mints.
Don’t go if your phone is surgically attached to your ear.
Don’t go if you’re not good at listening.
Don’t go if personal hygiene is something you rarely consider.
Don’t go if you HATE waiting in long lines … for damn near everything.
Don’t go if “partying till dawn” is your primary skill set.
In short, DON’T GO unless you’re willing to be an ambassador for your company … at all times. Everything you do on a trade show floor, and I mean EVERYTHING, is a reflection on your organization and your brand.
Sometimes you’re doing yourself and everyone else a favor by staying home.
* Feel like adding to our “Don’t Go” list? Be my guest. I’m sure it’s far from complete …