Ken Newman
Smile
Dialogue from a recent trade show: Me: Traffic’s not nearly what we were hoping for, huh? Exhibitor: Yeah, a lot less people. Seems...
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Ken Newman
- Jan 19, 2014
Wage PEACE at Your Next Trade Show
The Volume Wars The situation: Day One of the Trade Show. Your neighbor’s first presentation of the morning begins. And …. it’s loud. ...
Ken Newman
- Nov 13, 2013
Ken Newman is Guest Blogging (Again) for Nimlok
I’m pleased to report that I am once again guest blogging for Nimlok, a trade show display solutions company. You can also find them...
Ken Newman
- Mar 19, 2013
Rethinking Trade Show Swag
I ran into a guy at an airport recently who was hauling two large company-branded shopping bags. It was clear that he was on his way...
Ken Newman
- Jan 24, 2013
What Happens in Vegas … Surviving A Trade Show in Sin City
With CES upon us, it’s worth remembering that Las Vegas can be a very unforgiving place. These Ten Tips can help you return happy,...
Ken Newman
- Aug 1, 2012
A Tip For Exhibitors: Don’t Go To Your Next Trade Show
That’s right. Don’t Go. Don’t go if you’d rather be anywhere else. Don’t go if you don’t like people. Don’t go if you don’t like a LOT...
Ken Newman
- Jul 18, 2012
Did You Pack Your Trade Show Tool Kit?
Several years ago, at a trade show in Las Vegas, I was strolling the aisles during the setup/rehearsal day, and happened to pass a very...
Ken Newman
- Jun 26, 2012
Got Swag?
“Hey Newman. What the heck do people do with all that swag that’s left over after the trade show is done? T-shirts? Stress Balls? ...
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