Let’s address the objection right away.
“A magician? Really? We’re a serious company with a serious message.”
You’re not wrong to hesitate. And you’re definitely not alone.
But here’s the truth: a trade show magician isn’t about tricks. It’s about attention. And attention is the single hardest thing to earn on a crowded trade show floor.
If people are walking past your booth, nothing else matters.
Why a Trade Show Magician Works (When Done Right)
Trade shows are noisy, competitive, and overwhelming. Attendees are trained to ignore booths that feel predictable.
A professional trade show magician breaks that pattern.
Not with rabbits or top hats, but with unexpected moments that stop people in their tracks, create curiosity, and give them a reason to stay.
At Magnet Productions, we don’t treat magic as entertainment for entertainment’s sake. We use it as a delivery system for your message.
That’s the difference.
Years ago, before Magnet Productions, we learned a simple rule that still drives everything we do:
Entertain your audience, and you earn their attention. Engage them, and you earn their trust.
That insight evolved into what we now call infotainment, combining performance with purpose.
Every illusion, interaction, and reveal is designed to reinforce:
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Your value proposition
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Your differentiator
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The takeaway you want people remembering hours later
We don’t start with tricks. We start with your story.
Stops Traffic
Magic creates immediate curiosity. People slow down. They turn their heads. They stop.
That moment, the stop, is everything.
Builds a Crowd
Once a few people gather, momentum takes over. Our magicians know how to grow small moments into full, engaged audiences.
Delivers Your Message
This is where most people get it wrong.
Our magicians don’t perform around your brand, they perform through it. Your product, service, or idea becomes part of the experience.
Hands Off Qualified Prospects
A great trade show magician knows when to step aside.
Once interest is sparked and curiosity is high, we smoothly transition attendees to your sales or product team for real conversations.
No two booths are the same. Neither are our performances.
We customize:
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Scripts
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Visuals
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Language
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Wardrobe
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Tone and energy
So the experience feels intentional, not random.
Magic can illustrate:
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Transformation
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Risk vs. reward
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Complexity made simple
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Hidden value
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Security, trust, or innovation
If it matters to your audience, we can build it into the performance.
Performance length:
5–7 minutes per set (perfect for repeat crowds)
Space required:
Minimal, works in small booths or open floor layouts
Audience fit:
From curious passersby to C‑suite executives
Measurement:
Increased foot traffic, stronger engagement, higher‑quality leads
Pre‑show promotion:
Short branded tricks and teasers work exceptionally well on social and email
Beyond the booth:
Our magicians can roam the floor, pulling people back to your space
This Isn’t About Magic. It’s About Memory.
People will forget most booths they pass.
They won’t forget the one where:
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Something unexpected happened
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They laughed
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They leaned in
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And your message landed
That’s the power of a trade show magician, when done strategically.
We’ve spent decades working inside high‑stakes trade show environments.
We understand:
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Crowd psychology
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Brand messaging
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Sales handoffs
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And what actually drives ROI on the show floor
Our magicians are not hobbyists. They are trained performers, presenters, and brand ambassadors who know how to work a trade show like a system, not a stunt.
If your booth needs attention, energy, and a reason for people to stay, a trade show magician might be exactly the right move.
And if it’s not?
We’ll tell you that too.
Contact Magnet Productions and let’s talk about whether a trade show magician makes sense for your next event - no fluff, no gimmicks, just results.