Ken NewmanSmileDialogue from a recent trade show: Me: Traffic’s not nearly what we were hoping for, huh? Exhibitor: Yeah, a lot less people. Seems...
Ken NewmanWage PEACE at Your Next Trade ShowThe Volume Wars The situation: Day One of the Trade Show. Your neighbor’s first presentation of the morning begins. And …. it’s loud. ...
Ken NewmanHow To Scream “THANK YOU” (and why you should.)If you’ve exhibited at enough trade shows, it’s safe to assume you’ve got your own, “Ahh, the show is over” ritual. You add one more...
Ken NewmanA Tip For Exhibitors: Don’t Go To Your Next Trade ShowThat’s right. Don’t Go. Don’t go if you’d rather be anywhere else. Don’t go if you don’t like people. Don’t go if you don’t like a LOT...