http://magnetproductions.com/blog/index.php/2010/05/20/trade-shows-leads-how-do-you-measure-success/ A Magnet Productions Q & A Trade Show Blog Wed, 07 Dec 2011 00:19:57 -0700 http://wordpress.org/?v=abc hourly 1 http://magnetproductions.com/blog/index.php/2010/05/20/trade-shows-leads-how-do-you-measure-success/comment-page-1/#comment-555 Ken Newman Tue, 08 Jun 2010 23:06:24 +0000 http://magnetproductions.com/blog/?p=300#comment-555 You can find great information on trade shows at http://tsnn.com You can find great information on trade shows at http://tsnn.com

]]> http://magnetproductions.com/blog/index.php/2010/05/20/trade-shows-leads-how-do-you-measure-success/comment-page-1/#comment-548 Essa Mon, 24 May 2010 19:26:35 +0000 http://magnetproductions.com/blog/?p=300#comment-548 Dear friends , i am looking forward to exhibit in trade shows with attendance of 5000 + where can i find a source for such trade shows ? Regards Essa Dear friends ,
i am looking forward to exhibit in trade shows with attendance of 5000 + where can i find a source for such trade shows ?
Regards
Essa

]]> http://magnetproductions.com/blog/index.php/2010/05/20/trade-shows-leads-how-do-you-measure-success/comment-page-1/#comment-547 Andy Saks Mon, 24 May 2010 13:19:42 +0000 http://magnetproductions.com/blog/?p=300#comment-547 A thought-provoking question. I'd go with my standard answer: "It depends on your goals." If your goal is just to get your name out there for the first time, or remind people you exist, you may value quantity over quality. If your goal is to zero in on the attendees who would actually buy from you, then quality it is. Either way, the best approach on the floor is often a hybrid: Give a dazzling booth presentation that brings a high quantity of attendees, and then pick out the handful of high-value leads among them, and get them to a staffer and a scanner, quick! A thought-provoking question. I’d go with my standard answer: “It depends on your goals.” If your goal is just to get your name out there for the first time, or remind people you exist, you may value quantity over quality. If your goal is to zero in on the attendees who would actually buy from you, then quality it is. Either way, the best approach on the floor is often a hybrid: Give a dazzling booth presentation that brings a high quantity of attendees, and then pick out the handful of high-value leads among them, and get them to a staffer and a scanner, quick!

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