Comments on: Supercomm Dies; New Opportunities Emerge

By: michael webster

michael webster — Wed, 04 Aug 2010 06:15:02 +0000

I agree with part of the observation, but this split into various different channels or niches mirrors what happened in tv and newspapers. They still haven’t recovered or found a new business model.

I see something happening to many of the established trade shows.

By: Michael

Michael — Thu, 25 Feb 2010 00:18:42 +0000

Hey Newman, this leaves a big opportunity for the organizers who can deliver quality and scale in one venue. The organizer who can segment the target buyers and deliver them on a silver platter AND fill the room with recommenders, influencers and specifiers will be the show of shows in their marketplace.
- M

By: Robin Bell

Robin Bell — Wed, 24 Feb 2010 19:20:35 +0000

Spot on, Ken! Looking forward to part 2 of this post. Smaller venues are an opportunity for a more value driven approach both in terms of dollars and in how the messaging is given.

By: Tim Patterson

Tim Patterson — Wed, 24 Feb 2010 17:17:54 +0000

Hey Newman, your observations are clock-on…smaller, more focused shows make more sense. Hell, smaller more focused anything makes more sense in this economy. If you’re not easily finding the people you need to find it’s a waste of time, energy and money.

By: William Hall

William Hall — Wed, 24 Feb 2010 16:25:54 +0000

Hey Newman…you got it right. It’s the same with everything…you and I don’t part with a buck unless we believe that we’re getting something for it.

Trade Show investments are the same. Most companies measure value in leads (not all, but most)….because leads can turn into sales. And sales drive the business.

[Which reminds me what our former president suggested in a time of national crisis: 'go shopping'.]

William Hall

By: Andy Saks

Andy Saks — Wed, 24 Feb 2010 16:03:13 +0000

Interesting analysis, and certainly a worthy topic. It’ll be interesting to see how trade shows evolve in the years ahead.

By: Richard Laible

Richard Laible — Wed, 24 Feb 2010 07:07:31 +0000

Again, Mr. Newman, you have hit the nail on the head, especially when you wrote, “Trade Shows are a business. And like any business, if they are not well run, they will fail.”

Kudos on another great article!